Bidro
Lead grading · HVAC
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Lead grading

How Bidro grades your leads

Every project gets a score out of 100 for how well it fits your business, and the page always shows where each point came from. No model, no hidden score: five plain factors, weighted the way you choose.

The five factors · default weights

Relevant work30 pts

Most points when your trade is read in the scope of a job someone else is running. For suppliers, a permit pulled by a contractor in your trade scores full — that contractor is buying. For contractors, a permit a contractor in your own trade already pulled scores low — that work is sold. None when the scope reads as other trades. A state registration scores by whether that kind of building usually buys your trade.

Location fit25 pts

Full points inside your service radius, sliding to none at twice the radius. Counts half until you set a base; records Bidro can't place count a little less than half.

Recency20 pts

Filed within 7 days scores full, 14 days three quarters, 30 days half, 45 days a quarter. A state registration scores by how soon the owner expects to start.

Contact quality15 pts

A phone the city printed scores full; a phone from the contractor's state license most of it; a named company without a phone less; an applicant alone very little.

Project stage10 pts

An open permit or a registration not yet started scores full; an application not yet issued nearly full; a closed job none, and a closed job always grades D.

A · 80 and upB · 65–79C · 50–64D · under 50, or closed

Your business

Grades in the free preview assume HVAC with no home base, so distance counts half. With an account, set your trade, your base ZIP, your service radius and how much each factor matters.

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A real example

8530 Burnet Rd
Building Permit · Addition and Remodel · 2026-10-11
A 84/100
Relevant work27/30HVAC is in the scope, read by the fixed rules.
Location fit12/25Set your base and radius to grade distance; until then this counts half.
Recency20/20Filed 7 days ago.
Contact quality15/15The city printed a phone for the contractor.
Project stage10/10Permit issued and open.